Think of any business. They all have a website. Therefore, they all need a way to make their websites appealing to customers. This is where User Experience (UX) and User Interface (UI) come in.
For many years now, businesses have understood the importance of user experience and user interface when it comes to their websites. A bad user experience can literally lose customers and cost a company dearly in terms of reputation and bottom line. On the other hand, a great user experience can result in customers that are evangelists for a brand, and lead to increased business. It is for this reason that UX/UI designers are in such high demand.A well-designed website will be easy to use and navigate, and will provide the information that users are looking for. A poorly designed website will be confusing and frustrating to use, and will drive users away.
While the importance of UX/UI design is widely understood, it can be difficult to quantify the return on investment (ROI). However, there are a few studies that have been conducted which show that there is a direct correlation between good UX/UI design and increased business. In one study, it was shown that every dollar invested in UX yielded a return of $100, while in another study, it was shown that good UX can increase conversion rates by 400%. Obviously, these are just two studies, but they demonstrate the importance of UX/UI design in a way that is easy to understand.